Privacy Policy
ACCEPTANCE OF THE PRIVACY POLICY
Thank you for visiting www.mercedes-benz-langley.ca/en (the “Website”), provided to you by Mercedes-Benz Langley (“We”). We respect the privacy of every individual who visits the Website and are sensitive to privacy issues on the Internet. We believe it is important that you know how we deal with information received about you.
This privacy policy (the “Privacy Policy”) explains how we collect, use, disclose, and protect the personal information of our customers and Website users ("you"), describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information. We do not knowingly collect personal information directly from children under the age of 13; the Website is for general audiences and is not specifically targeted to or intended for use by children.
We will only use your personal information in accordance with this Privacy Policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is accurate, adequate, relevant, not excessive, and used for limited purposes. Privacy laws in Canada generally define "Personal Information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person.
By accessing or using the Website, you are accepting the practices described in this Privacy Policy, and you are consenting to our processing of your information as set out in this Privacy Policy. We may modify or update this Privacy Policy from time to time; if we change this Privacy Policy in a manner that materially impacts your privacy rights, we will provide a notice to you. Your continued use of the Website or our services after any modification to this Privacy Policy will constitute your acceptance of such modification. However, when required by law, we will confirm your consent to the revised Privacy Policy terms. This Privacy Policy is incorporated into and considered a part of the Website Terms and Conditions of Use, located at www.mercedes-benz-langley.ca/en/terms-of-use.
WHAT INFORMATION WE COLLECT
-
We collect and use several types of information from and about you, including:
- Personal Information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, email address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, username or other similar identifier, billing and account information, and any other identifier we may use to contact you online or offline.
- Non-personal information is information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific Website feature.
- Usage information, including your login information, Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms, or information about your Internet connection, the equipment you use to access the Website, and usage details.
- Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), click stream to, through and from our Website (including dates and times), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.
HOW WE COLLECT THE INFORMATION
Information You Provide to Us
The information we collect directly from you may include:
- In-Store: When you visit one of our stores, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product information and other information you provide when you purchase a vehicle or service from us, and when you finance your lease or purchase through our partners, including your name, email address, address, phone number and financial information.
- Online Accounts: If you sign up for an online account through the Website, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, and details of past automotive purchases.
- Marketing Communications: If you would like to receive marketing communications from us, you may do so by signing up on the Website or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.
- Communicating with us: When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address; if you send us a text message, we will collect your phone number; and so on.
- Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track your rewards and allow you to redeem them across our brands.
- Other information you provide online: This includes information provided when you subscribe to our service, post material, or request further services, such a quote. We may also ask you for information, such as your name and email address, when you enter a contest or promotion sponsored by us, or when you report a problem with our website.
Information We Collect While You Interact With Us Through Cookies and Other Automatic Data Collection Technologies
- As you navigate through and interact with the Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to the Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website as well as information about your computer and Internet connection, including your IP address, operating systems, and browser type.
- We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioural tracking). To learn more or to opt out of tailored advertising, please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioural tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioural tracking.
- The information we collect automatically is statistical data and does not include Personal Information. However, we may maintain it or associate it with Personal Information we collect in other ways that you provide to us or receive from third parties. It helps us to improve the Website and to deliver a better and more personalized service, including by enabling us to: estimate our audience size and usage patterns, store information about your preferences, allowing us to customize the Website according to your individual interests, speed up your searches and recognize you when you return to the Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.
- Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Website. Flash cookies are not managed by the same browser settings that are used for browser cookies.
- Web Beacons. Pages of the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Information We Collect About You From Third Parties
We may receive Personal Information about you from various third parties and public sources, such as credit card issuers, financial partners, and data analytics firms. We may collect information about you in connection with investigations into fraudulent or criminal activities on the Website and in our stores. We may also collect information from other sources, including for example, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.
Information We Create Ourselves
We may aggregate and/or anonymize Personal Information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.
HOW WE USE YOUR INFORMATION
-
We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you. We will collect, use, and disclose such information only to the extent that is necessary for those purposes.
We use information that we collect about you or that you provide to us, including any Personal Information:
- To present the Website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it, such as facilitating the administration of your purchases, lease, warranty, maintenance program and any recall notices.
- To provide you with notices about your account.
- To carry out our obligations and enforce our rights arising from any contracts with you or to comply with legal requirements.
- To notify you about changes to the Website or any products or services we offer or provide through it.
- To improve the Website, products or services, marketing, or customer relationships and experiences.
- To allow you to participate in interactive features, social media, or similar features on the Website.
- To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
HOW WE SHARE YOUR INFORMATION
We will not rent or sell your information to third parties without your consent. We only share your data as specifically provided into this Privacy Policy.
Sharing With Our Partners
We may provide your data, including your Personal Information, to our affiliated companies and third parties who provide services to you or us as need to carry out our business, or comply with a legal obligation. This information can be shared with third parties for promotional purposes.
We may share, as the case may be and only after having obtained your explicit prior authorization, certain information about you with the manufacturer or any financial institution involved in your acquisition of a vehicle. Please note that each such establishment sets forth its own privacy policy and we disclaim any liability relating to such policies.
Other Disclosures
In addition to any disclosure you may have consented to or permitted under the terms of this Privacy Policy, we may transfer your data, including Personal Information, to third parties in the following limited circumstances: 1) information you expressly consent to be shared; 2) when relating to anonymized information (individuals cannot be identified by it); 3) to search engine providers that assist us with improving and optimizing the Website; 4) to satisfy any applicable law, regulation, legal process or enforceable governmental request within or outside your country of residence when we have a good faith belief that the law requires it; 5) to enforce this Privacy Policy, the Terms, or an agreement, including investigation of potential violations thereof; 6) to detect, prevent, or otherwise address fraud, security or technical issues, or protect our operations or you; 7) to protect our rights, property or safety as well as yours, the public, or others; 8) in connection with an acquisition, merger, change in control, debt financing, reorganization, sales of assets, bankruptcy or other change of our’ corporate structure or status; or 9) as necessary in connection with the performance of requested services or solutions, or as otherwise appropriate in connection with a legitimate need.
HOW WE STORE AND SECURE YOUR INFORMATION
Information Security.
We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed. Examples of such measures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and practices. We also use encryption technology and Secure Socket Layers ("SSL") in all areas of the Website where your personal account information is required, which means the Personal Information you submit to us via the Website is encrypted by your computer and decrypted again on our side. Your personal account information and transaction history are kept behind a firewall.
In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a legitimate business reason for accessing your Personal Information. They will be required to process your Personal Information only on our instructions and they are subject to an obligation of confidentiality. Our service providers are required to maintain adequate security protections in place designed to help safeguard your Personal Information and are not permitted to use it for any purpose other than fulfilling services to us.
Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Any transmission you provide is at your own risk. Once we have received your information, we will apply our security practices to try to prevent unauthorized access, use and/or disclosure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “How to contact us” section below.
Information Retention.
We will retain your Personal Information for as long as long as reasonably necessary to fulfill the purposes we collected it for, including 1) to provide the products and services that you have requested; 2) to communicate with you about a purchase or a request you have made to us; 3) to manage your choices and rights you have exercised pursuant to this Privacy Policy; 4) to enable you to maintain an account with us; 5) to comply with our legal and regulatory obligations and to demonstrate compliance; and 6) to resolve disputes and to enforce our rights and agreements.
We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.
Once your Personal Information is no long needed to fulfill the purposes we collected it for, our service providers and third party vendors will dispose of your Personal Information as provided for in their internal data retention and disposal policy.
Where We Store Information.
We use facilities operated by "Amazon Web Services and located in Canada" as our information storage and processing infrastructure. By providing us with any Personal Information, you understand that your information may be transferred, processed, or stored outside of Canada, which may have a different data protection regime from Canada. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Information.
Our service providers may, from time to time, also hold your Personal Information in connection with purposes included in this Privacy Policy.
THIRD PARTY WEBSITES AND SERVICES
This Website contains links to other websites. They are provided for reference purposes only and may have practices and policies of confidentiality that are different from ours. We are not responsible for, and this policy does not address, the privacy practices of these other third parties, such as Mercedes-Benz, Facebook, Apple, Google, Microsoft, or any other app developers or social media platforms. If you wish to use one of these services, your personal information will be collected by such third party and will be subject to the third party’s privacy policy. Please check the privacy policies published on any third-party sites which you may access through the Website before submitting Personal Information to them. We have no control over, and are not responsible for this third party’s collection, use, and disclosure of your personal information.
The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.
ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.
You can review and change your personal information by logging into the Website and visiting your account profile page.
If you want to review, verify, or correct the use of your personal information, you may also contact us by emailing or calling our Privacy Officer (please see the details below) to request access to, correct, or delete any personal information that you have provided to us.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
WITHDRAWING YOUR CONSENT
Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at 1-604-533-1205, or send us an email at infoleads@mercedesbenz-langley.ca. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
We also provide an opportunity for any user to unsubscribe from our email communications or opt-out of contact for marketing or informational purposes on an ongoing basis using the unsubscribe mechanism at the bottom of our e-mails or e-mailing infoleads@mercedesbenz-langley.ca.
HOW TO CONTACT US
We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at:
Chief Privacy Officer Contact Details
Chief Privacy Officer
87 Front Street East, Suite 300
Toronto, Ontario
M5E 1B8
Dilawri Group of Companies
Telephone: (833) 941-3683
Email: privacy@dilawri.ca
We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.
